Radio Eska

 ( Official ) 

Radio Eska is a commercial radio station in Poland. Part of the Time Radio Group, Eska's sister stations include Eska Rock, Vox FM and Eska2. It is the third radio station in terms of listenership in Poland. The headquarters of Radio Eska S.A. is located at 10 Jubilerka Street in Warsaw. Eska has organized Polish awards ceremony Eska Awards since 2002.

---

Chronology

---

Origins of broadcasting Shortly after the fall of communism in Poland, radio stations with names such as 'Radio Eska' or 'Radio S' (phonetically Eska) appeared in three major Polish cities – Wrocław, Warsaw and Poznań, usually continuing the tradition of underground Solidarity radio stations from the communist era.

Despite the similar name and timing of their arrival on the market, the stations were initially formally independent of each other and set up on the initiative of different people. However, as early as 1993, the three then separate stations were taken over by the ZPR Media Group. In 1994, Eska Nord, a local station in the tricity area was established.

---

Independent stations Radio Eska Wrocław started its full-time broadcast on 21 March 1993. In 1998, the station broadcast 36 news services per day and had a weekly listenership of around 250,000. Radio S in Poznań began broadcasting on 11 February 1991. The founder of the station and its director until 2000 was Krystyna Laskowicz, an activist of the anti-communist underground during the communist period.

Radio Eska Warsaw began broadcasting on 18 June 1990 (or 22 May 1990; disputed). At the beginning, the station had a journalistic character. However, competition in the market forced a slow transformation into a spoken word and music station. In the 1990s, the radio station broadcast mainly lighter rock and pop music and programmes featuring disco polo music, popular in Poland at the time, but also programmes featuring Russian songs, and one could also hear the hits of the 1960s, 1970s, 1980s and 1990s.

---

Creation of the national network When the Radio Eska stations were taken over by the ZPR Media Group at the beginning of 1993, efforts were made to build a nationwide radio network on the basis of the radio stations they owned. The first step in this direction was the creation of the Super FM network, bringing together over a dozen local stations.

Eska Nord was not included in the emerging network. Instead, it was decided to build a completely new station Eska Trójmiasto on the basis of the previously acquired radio station, Radio ARnet. Due to the similarity of the names of the two stations, there was a dispute between the owners of the two stations, which was eventually resolved by changing the name of Radio Eska Trójmiasto to Hit FM. Radio Hit FM implemented the format of the Eska network, but because it had a different name to the rest of the stations on the network, it had a completely separate programme production team. This situation lasted until 2008, when Radio Eska Nord (which was taken over) changed its name to RMF Maxx Trójmiasto - this allowed ZPR to change the name of Radio Hit FM back to the earlier name Eska Trójmiasto.

---

Programming

---

Listenership

According to a Radio Track study (carried out by Millward Brown SMG/KRC), Radio Eska's share in terms of listening in the period February 2024-July 2024 in the 15-75 age group was 7.4 per cent, which gave the station third place on the radio market in Poland.

---

External links

Categories: Official, Radio Stations In Poland, Mass Media In Warsaw, Radio Stations Established In 1993, 1993 Establishments In Poland

Post Comment